Friday 8 June 2012

Nokia expanding the Asha series.

Nokia Asha series


Nokia recently expanding the Asha series by adding three new mobiles.i.e. Nokia Asha 305,Nokia Asha 306 and Nokia Asha 311. Nokia launched these new handsets for competing against it's new emerging rivals mostly Samsung.

"The mass-market is a competitive segment, but we believe Nokia's upgraded Asha portfolio has included an attractive package that can enable consumers to have lower running costs, taking advantage of things like its compressed browser and a long-life battery," Strategy Analytics Executive Director (Devices Research) Neil Mawston said.

Though the India-specific pricing was not available, the retail price for Asha 305 is expected to be about 63 euros (about Rs 4,350 excluding taxes and subsidies) and will start shipping in the second quarter of 2012.

The estimated retail price for Asha 306 is 68 euros (about Rs 4,700), while Asha 311 may carry a price tag of 92 euros (about Rs 6,360). Both devices are expected to start shipping in the third quarter of 2012.

"By introducing the Asha Touch phones to the market, we are accelerating our commitment to connect the next billion consumers. These phones deliver on what young, urban people value most -- a great-looking device; and an intuitive and affordable experience for connecting to the internet," Nokia Executive VP (Mobile Phones) Mary T McDowell said.

The Asha 311 is a 3.5G capacitive touchscreen device powered by a 1 GHz processor, while the Asha 305 has dual SIM feature.

Asha 306, a single SIM model, is the most affordable Wi-Fi handset from the Nokia stable to date, the statement said.

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