Facebook customers can create "Like Pages" which allow fans of an individual, organization, product, service, or concept to join a Facebook fan club. The Like Pages were introduced in November 2007. Like Pages look and behave much like a user's personal private profile, with some significant differences. Public Profiles are integrated with Facebook's advertising system, allowing Public Profile owners to easily advertise to Facebook's users. Owners can send updates to their fans, which shows up on their home page. They also have access to insights and analytics of their fan base. Early on, users had the option to "become a fan" of the page until 19 April 2010[36] when the option was later changed to "like" the page. While an individual with a personal profile can acquire up to 5,000 friends, a "Like Page" can have an unlimited number of "Likers". "Like Pages" can also be customized by adding new Tabs using the Static FBML application. This powerful feature can bring additional functionality to a page such as e-mail collection, specialized content, or a landing page for sales activity. The URLs of "Like Pages" start with http://www.facebook.com/pages. and include the name of the page.
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